COMPARATIVE ANALYSIS OF INVESTMENT PREFERENCES BETWEEN CRYPTO-CURRENCY, STOCK AND GOLD AMONG SALARIED EMPLOYEES IN PRAYAGRAJ.

DOI: https://doie.org/10.10399/APER.2025607039

Authors:

Pooja Yadav, Dr. Poonam Vishwakarma, Dr. Akshat Dubey, Dr.Pradhyuman Singh Lakhawat, Prakash Chaturvedi

Keywords:

Crypto currency, Investment Preferences, Stock Market, Gold Investment, Salaried Employees, Financial Strategies, Market Volatility, Demographic Factors, Risk Assessment, Asset Allocation, Investment Behavior, Financial Planning, Economic Influence,

Abstract:

This study conducts a comparative analysis of investment preferences between crypto-currency, Stock and gold among salaried employees in Prayagraj, India. Salaried working class being major contributor in the economy of India has shown various patterns when it comes to choosing investment options. Given the fact that, the volatile nature of crypto-currencies and the stability of gold and stock comparatively, this research investigates how market volatility along with demographic factors influences the investment timing and strategy, compares long-term performance expectations while taking an investment decisions. Data collected from 100 salaried employees from Prayagraj and analyzed using SPSS software, MS-Excel etc. Chi-square and Anova test were used. The findings revealed gold remains a preferred investment for those seeking stability and wealth preservation. This research embarks on a journey to analyze the investment patterns and strategies of salaried individuals keeping financial growth and stability as its prime objective.

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