Archive

Volume 19 | Issue 1

RISING PATRONAGE OF COSMETIC PRODUCTS AMONG MILLENNIALS AND GEN Z WOMEN’S MIND-SET IN THE CONSUMERISM ASPECT IN GANGTOK DISTRICT, SIKKIM

Ms. Binny Upadhaya, Dr. S. Illayashankar

Pages: 1-11

PDF
UNDERSTANDING WOMEN EMPOWERMENT THROUGH IPMA-NCA ANALYSIS OF MULTI-DIMENSIONAL INTERVENTION STRATEGIES

Menka , Mohammad Junaid Alam

Pages: 12-25

PDF
Financial Turnaround through Debt Restructuring: Evidence from Indian Corporates

Dr Chitra Gounder, Mahendra Daima, Kinjal Shah

Pages: 26-37

PDF
PERSONALITY TRAITS AND FINANCIAL RISK TOLERANCE: THE MEDIATING ROLE OF INVESTMENT EXPERIENCE AMONG INDIAN INVESTORS

Binny Kumar, Jyotsna Sharma, Vipul Chalotra

Pages: 38-58

PDF
The Impact of the Challenges in Auditing Fair Value Measurements on Audit Quality: Evidence from Tunisia

Syrine Rahmouni, Emna Boumediene

Pages: 59-77

PDF
ERGONOMIC PERCEPTION AS A PREDICTOR OF JOB SATISFACTION AND EMPLOYEE WELL-BEING: A STUDY OF HOUSEKEEPING STAFF IN KERALA’S HOSPITALITY SECTOR

Dr. S. Suganya, Ms. K. Keerthana

Pages: 78-83

PDF
Social Media and Influencer Marketing on Purchase Intention of Sustainability-Driven Fashion Products: A Bibliometric Analysis

Ms. Karishma, Dr. Priyanka Srivastava

Pages: 84-94

PDF
ADVANCING INNOVATION AND SUSTAINABILITY IN STEM EDUCATION: THE IMPACT OF VIRTUAL WORK ENVIRONMENTS ON STUDENT ENGAGEMENT AND DIGITAL EQUITY

Mansi Gupta, Diksha Mahajan, Minal Gupta

Pages: 95-114

PDF
EFFECTIVE MANAGEMENT OF EXTENSION OF TIME (EOT) CLAIMS IN INFRASTRUCTURE PROJECTS

Dr.B.Ravinder,Gurram Govardhan Raja, N. Vinay Kumar, N. Venkata Sai Athreya

Pages: 115-132

PDF
POST-COVID ACCELERATION OF DIGITAL PAYMENTS IN INDIA: A QUANTITATIVE ANALYSIS USING RBI DATA (2018–2025)

Dr Harshita Gupta, Dr.Shreya Sheel, Dr Shweta, Dr. Anju Gairola Thapliyal, Ms. Sneha Bharti

Pages: 133-147

PDF
POLITICAL AWARENESS AND DEMOCRATIC PARTICIPATION AMONG URBAN UNSKILLED LABOURERS: A STUDY ON STREET VENDORS AND DOMESTIC WORKERS IN SILCHAR, ASSAM

Dr. Moses Kharbithai, Ashmi Nath

Pages: 148-164

PDF
SOCIAL INFLUENCE AND CONTEMPORARY FOOD CHOICES: A QUALITATIVE PERSPECTIVE ON CONSUMER DECISION MAKING

Kavesh Attary, Amandeep Singh

Pages: 165-188

PDF
PERCEIVED SUPPORT AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN HOSPITALITY: A STRUCTURAL EQUATION MODELING APPROACH

Uddagiri Yojitha, Dr. P. Lakshmi Narayanamma

Pages: 189-204

PDF
ADVANCING ACADEMIC CAREERS IN INDIA: A REVIEW OF HUMAN CAPITAL, SELF-EFFICACY, AND INSTITUTIONAL MECHANISMS

Ms. Sweena Kashyap, Dr. Shilpa Pandey, Dr. Imran Nadeem Siddiqui

Pages: 205-219

PDF
EMPIRICAL ANALYSIS ON MOVEMENT OF GOLD PRICES IN INTERNATIONAL MARKET: AN EVIDENCE BASED STUDY

Dr. N. Prakash, Dr. Rajani Bora, P V RAJYA LAKSHMI, Ms. Shalini Singh, Sanjoy Mukherjee, Pallavi Maheshwari

Pages: 220-227

PDF
DETERMINANTS OF CONSTRUCTION SECTOR GROWTH IN INDIA: THE ROLE OF INFRASTRUCTURE AND INFLATION

Ar. Abin Sam, Dr. Sunita Daniel

Pages: 228-242

PDF
INVESTOR BEHAVIOUR AND ESG REPORTING: INSIGHTS FROM BRSR CORE KPIS

Kanika Mangla, Dr. Neha Yadav

Pages: 243-251

PDF
FINANCIAL AND NON-FINANCIAL INCENTIVES AS DRIVERS OF EMPLOYEE MOTIVATION: A CRITICAL REVIEW OF LITERATURE IN THE IT SECTOR

Rajvi Shah, Dr. Marzun Jokhi

Pages: 252-268

PDF
Systematic Review and Development of Conceptual Framework: Self-Leadership, Psychological Capital and Mindfulness among Non-Governmental Organizations’ Employees

Dr. Sindhura Kannappan

Pages: 269-278

PDF
Validation of a Sustainable HRM Practices Scale and Employee Satisfaction in the Automobile Sector: An Empirical Study

Siksha Rawat , Prof. Dr. Animesh Singh

Pages: 279-297

PDF
Determinants of Consumer Purchase Intentions in the Personal Care Products Sector: The Role of Celebrity Endorsements and Marketing Variables

Ms. Akansha Singh, Dr. M.D. Ciddikie

Pages: 298-305

PDF
CSR EXPENDITURE AND FINANCIAL PERFORMANCE OF INDIAN BANKS: EVIDENCE FROM PUBLIC AND PRIVATE SECTOR BANKS

Tanisha Kumari Singh, Prof. Kranti Singh, Shalini Anguria, Saumya Trivedi

Pages: 306-325

PDF
WORKFORCE ON THE FRONTLINE: DECODING ENGAGEMENT AND PERFORMANCE IN ORGANISED RETAIL IN INDIA

Mrs. Silpa Mulumudi, Dr. Suja S Nair

Pages: 326-350

PDF
AI-POWERED HR: REDEFINING RECRUITMENT AND EMPLOYEE ENGAGEMENT IN THE DIGITAL WORKPLACE

Ms. Sujata Salvi

Pages: 351-362

PDF
From Growth to Transformation: Understanding Prepaid and Postpaid User Trends in India’s Telecom Industry

Dr. Mehak Gulati , Dr. Surbhi Mathur

Pages: 363-369

PDF
INTER-STATE RIVER WATER SHARING DISPUTES IN INDIA: APPLICATION OF NO HARM PRINCIPLE - OBLIGATION NOT TO CAUSE SIGNIFICANT HARM AMONGST STATES

Harmeet S Sachdeva, Dr. Ankita Sharma

Pages: 370-382

PDF
IMPACT OF CORPORATE GOVERNANCE AND FIRM CHARACTERISTICS ON SHORT-TERM MARKET REACTIONS TO DIVESTITURE ANNOUNCEMENTS: EVIDENCE FROM INDIA.

Mr. Arjun Rana, Dr. Meena Sharma

Pages: 383-394

PDF
DETERMINANTS OF USER ADOPTION BEHAVIOR IN SHARED BICYCLE SERVICES: EMPIRICAL EVIDENCE FROM YULU BICYCLES IN INDIA

Mr. Sonal Mehrotra, Dr Amit Patel

Pages: 395-415

PDF
DIGITALIZATION AND EMPLOYEE PRODUCTIVITY: THE MODERATING EFFECT OF TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP

Dr. Veena Panjwani, Dr H N Shivaprasad, Swati Rani, Dr. Darshana Trivedi, Dr. Chetna Mahaur, Reema Singh

Pages: 416-425

PDF
WAR-DRIVEN ECONOMIC REALIGNMENTS: LEGAL RESPONSES IN THE ASIA-PACIFIC REGION

Dr. Vedansh Sharma, Toshan Chandrakar, Dr. Pawan Kumar

Pages: 426-435

PDF
IMPACT OF FINANCIAL LITERACY ON INVESTMENT BEHAVIOR: A META ANALYTIC REVIEW

Dr. Priyanka Sharma

Pages: 436-450

PDF
CONSUMER SOCIAL MEDIA BEHAVIOUR AND MARKETERS' SOCIAL MEDIA MARKETING STRATEGIES: AN EMPIRICAL INVESTIGATION

Ms. Neelima Chaudhary, Prof. J.K. Tandon

Pages: 451-462

PDF
MODELING BEHAVIORAL INTENTION TO USE E-WALLETS IN RURAL HARYANA: AN EXTENDED UTAUT2 PERSPECTIVE

Uneeti, Vinod Kumar Bishnoi

Pages: 463-473

PDF
UNDERSTANDING GEN Z’S ATTITUDES, AWARENESS AND PRICE SENSITIVITY TOWARDS ORGANIC FOOD: EVIDENCE FROM MUMBAI AND NAVI MUMBAI

Dr. Rajesh Kumar Nair, Prof. Geethalakshmi Kochi, Dr. Shakti Ananda Chavan, Prof. Meet Yogesh Kumar Shah

Pages: 474-486

PDF
SUPPLY CHAIN INNOVATION THROUGH TRADE RECEIVABLES DISCOUNTING SYSTEM (TREDS) DRIVING MSMES GROWTH IN DEVELOPING INDIA.

Dr. Vikram R. Hande, Dr. Madhvi Dhole

Pages: 487-497

PDF
INDIA’S CLIMATE ACTION STRATEGY: A POLICY EVALUATION FRAMEWORK ALIGNED WITH SDG 13

Ms. Kumari Surabhi, Ms. Akanksha Jaiswal, Dr. Sonia Bhatt

Pages: 498-512

PDF
THE PERCEPTION GAP IN OUTCOME-BASED EDUCATION: A MULTI-STEP STATISTICAL FRAMEWORK FOR CO–PO MAPPING VALIDATION AND ATTAINMENT ANALYSIS

Roshna Ravindran, Dr. L.S. Swasthimathi

Pages: 513-524

PDF
THE RISE OF SHARENTING MARKETING: IMPLICATIONS FOR DIGITAL CONSUMER CULTURE, IDENTITY FORMATION, AND CHILD PRIVACY

Ms. Akanksha Jaiswal, Dr. Sonia Bhatt, Ms. Kumari Surabhi

Pages: 525-539

PDF
BENEFITS AND CHALLENGES OF THE CAMPUS SELECTION PROCESS WITH REFERENCE TO BUSINESS SCHOOLS

Dr. Ira Kumar, Dr. Vikram ParekhProf. Jharna Lulla

Pages: 540-547

PDF
BEYOND PERFORMANCE APPRAISAL: EXAMINING THE ROLE OF SUPERVISOR BEHAVIOUR AND RECOGNITION IN CONTINUOUS FEEDBACK SYSTEMS

Dr. Nitin Vazirani, Dr. Swati Kulkarni, Dr. Gunjan Hasijani

Pages: 548-557

PDF
DIGITAL KAR-JNANA FOR VIKSIT BHARAT: ASSESSING THE EFFECTIVENESS OF GOVERNMENT SOCIAL MEDIA CAMPAIGNS IN CREATING INCOME TAX AWARENESS

Mr. Siddhesh Subodh Hadkar, Dr. Nishant Raviendra Ghuge

Pages: 558-569

PDF
FROM PERSONIFICATION TO PREFERENCE: THE IMPACT OF BRAND HUMANIZATION ON CONSUMER EMOTIONAL ENGAGEMENT

Dr. Monali Sharma, Dr. Christina Shiju

Pages: 570-584

PDF
IMPACT OF GEOPOLITICAL CRISIS ON POST-STUDY EMPLOYMENT PROSPECTS AND MIGRATION INTENTIONS: A CONCEPTUAL REVIEW OF INDIAN STUDENTS PURSUING HIGHER EDUCATION ABROAD

Dr.Saraswathy Muralidharan

Pages: 585-595

PDF
MICROLEARNING IN THE MODERN ERA

Prof. Suma Nair, Dr. Christina Shiju

Pages: 596-603

PDF
HUMAN CAPITAL DEVELOPMENT STRATEGIES AND GREEN INNOVATION PERFORMANCE: THE MEDIATING ROLE OF ORGANIZATIONAL GREEN INNOVATION CAPABILITY IN ACHIEVING NATIONAL SUSTAINABILITY GOALS

Dr. Sarita Kumari

Pages: 604-619

PDF
ANALYSIS OF COASTAL ROAD PROJECT: - THE MYTHS OF MANGROVES DELIBERATION ON PROS AND CONS

Krishna. C. Birmole, Dr. Christina Shiju

Pages: 620-630

PDF
A STUDY ON THE IMPLEMENTATION AND IMPACT OF SELF CHECK-IN / CHECK-OUT TERMINUS IN 4-STAR AIRPORT HOTELS IN MUMBAI

Prof. Madhuri Deshbhratar, Dr.Christina Shiju

Pages: 631-634

PDF
EXPLORING THE NEXUS OF FINANCIAL LITERACY, BEHAVIORAL FINANCE, AND INVESTMENT DECISIONS: A BIBLIOMETRIC APPROACH

Dr. Dipti Periwal, Dr. Madhavi Dhole

Pages: 635-656

PDF
DRIVERS OF PASSIVE PAYMENT ADOPTION THROUGH WEARABLE DEVICES

Dr Anita Santosh Pillai, Dr L. S. Swasthimathi

Pages: 657-676

PDF
PARENTAL PERCEPTIONS, STUDENT ADOPTION, AND SERVICE QUALITY: A TRIANGULAR APPROACH TO MARKETING IN ONLINE EDUCATION

Bharti Shukla, Bijendra Kumar Pushkar, Badal Sharma, Raunit Raj, Ravikesh Kushwaha

Pages: 677-700

PDF
A BIBLIOMETRIC ASSESSMENT OF THE NEXUS BETWEEN DIGITAL TRANSFORMATION AND SOCIO ECONOMIC EMPLOYMENT DYNAMICS: MAPPING A MANAGEMENT AND ECONOMICS RESEARCH AGENDA

Preeti, Vineeta Kaushik

Pages: 701-719

PDF
BALANCING OPERATIONAL EFFICIENCY AND CUSTOMER-CENTRIC SERVICE DELIVERY IN BANKING: AN INTEGRATIVE FRAMEWORK FOR DIGITAL TRANSFORMATION

Sujata S. Iyer, Dr. Christina Shiju

Pages: 720-737

PDF
PUBLIC FUNDING, PHYSICAL EDUCATION, AND YOUTH DEVELOPMENT IN INDIA: CONSTITUTIONAL MANDATES AND LEGISLATIVE INTERVENTIONS

Dr. Pranita Choudhury, Dr. Indra Daman Tiwari, Dr Kavita K. Jain, Dr. Touheed Akhter, Navneet Yadav

Pages: 738-745

PDF
CONSUMER SPENDING HABITS AND DIGITAL PAYMENT ADOPTION: A BEHAVIOURAL PERSPECTIVE

Diksha Pawar

Pages: 746-755

PDF
A STUDY ON CONSUMER PREFERENCE FOR PHENYL AMONG BRANDED DISINFECTANT CLEANING PRODUCTS

Roxia R, Dr. G. Sathiyamoorthy

Pages: 756-765

PDF
Understanding the Transition: Factors Affecting Online Buying Behavior for Direct-to-Consumer Beauty Products in Western Uttar Pradesh

Teena Jain, Dr. Rashmi Sharma

Pages: 766-777

PDF
ACHIEVEMENT MOTIVATION AND PERCEIVED STRESS AMONG GEN Z MBA STUDENTS IN MUMBAI: THE MODERATING ROLE OF LOCUS OF CONTROL

Jauzinah Danesh Borzu, Dr. Rajesh Chouksey

Pages: 778-786

PDF
A BIBLIOMETRIC ANALYSIS ON AI-DRIVEN IMPULSE BUYING IN ONLINE GROCERY RETAIL

Dr. Abhishek S Deokule, Dr. Madhavi Dhole, Dr. Dipti Periwal

Pages: 787-809

PDF
IMPACT OF CAMPAIGNS ON BRANDING OF PHARMACEUTICAL COMPANIES

Ajinkya Rane, Anubhav Singh, Surabhi Pal, Chitra Ramanan, Swati Checker

Pages: 810-818

PDF
A STUDY ON UNDERSTANDING CONSUMER BEHAVIOUR: THE NEW TREND IN INGREDIENT MARKETING-MILLETS

Dr. Chitra Ramanan, Dr. Shalini Gulecha, Dr. Swati Checker, Prof Manoj Bagesar

Pages: 819-829

PDF
GLOBAL PORTFOLIO DIVERSIFICATION FOR INDIAN INVESTORS: BALANCING RISKS AND OPPORTUNITIES IN INTERNATIONAL EQUITIES

Prof. Manoj M Bagesar

Pages: 830-834

PDF
THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER AWARENESS OF SUSTAINABLE APPAREL BRANDS: EVIDENCE FROM NAVI MUMBAI REGION

Rashmeet Kaur Ajmani, Dr. Rajesh Chouksey

Pages: 835-848

PDF
SUSTAINABLE STRATEGIES TOWARDS GREEN LIBRARIES: A STUDY OF MANAGEMENT COLLEGES OF MUMBAI CITY

Dr. Pallavi Sachin Jadhav, Mr. Sachin Ramchandra Jadhav

Pages: 849-856

PDF
UNVEILING THE LANGUAGE DYNAMICS IN FOREIGN DIRECT INVESTMENT: A BIBLIOMETRIC STUDY

Dr.Pankaj Kumar Srivastava, Dr. Madhavi Dhole, Anguja Agrawal, Dr. Geetanjali Pinto

Pages: 857-883

PDF
ROLE OF SOCIAL MEDIA IN INFLUENCING GREEN BUYING DECISIONS BY PROMOTING GREEN PRODUCTS

Ms. Sweety Kumari, Dr. Md Daoud Ciddikie

Pages: 884-890

PDF
AN EMPIRICAL ASSESSMENT OF THE EFFECTIVENESS OF SEBI’S REGULATORY MECHANISMS IN PROTECTING RETAIL INVESTORS IN THE INDIAN SECURITIES MARKET

Dr.Natika Poddar, Rutvik Naik

Pages: 891-918

PDF
AN OPTIMIZED HYBRID MACHINE LEARNING FRAMEWORK FOR STUDENT DROPOUT PREDICTION WITH EXPLAINABLE AI

Archana C, Sanju Gupta

Pages: 919-936

PDF
THE ROLE OF FOLK ART BASED DESCRIPTIONS AND MARKETPLACE INDICATORS IN PRICING INDIAN FOLK ART ONLINE: AN NLP-BASED TEXT ANALYTICS STUDY

Vidhya Rao, Surekha Kohle

Pages: 937-950

PDF
A CRITICAL ASSESSMENT OF THE OCCUPATIONAL SAFETY, HEALTH AND WORKING CONDITIONS CODE AND ITS IMPLICATIONS FOR INFORMAL WORKERS

Mr. Rishabh Verma

Pages: 951-957

PDF
IMPACT OF SELF-HELP GROUPS ON THE GROWTH OF WOMEN ENTREPRENEURS IN MSME: AN EMPIRICAL ANALYSIS OF PERCEPTIONS AND OUTCOMES.

Zubia Akhtar Shamim Akhtar Shaikh, Dr. Refia Wiquar

Pages: 958-966

PDF
MEASURING THE SERVICE DELIVERY GAP IN INDIAN DRY PORTS: A USER-CENTRIC PERSPECTIVE

Kannan Kumar, Ram Singh

Pages: 967-997

PDF
REFRAMING INDIA’S COLD CHAIN CRISIS: FROM POST-HARVEST LOSSES TO SUSTAINABLE VALUE CHAIN TRANSFORMATION

Dr. Astha Adhikari, Dr. Nidhi Verma, Dr. Himani Jalal

Pages: 998-1004

PDF
IMPACT OF GREEN HRM PRACTICES ON WORK-LIFE BALANCE:AN EMPIRICAL STUDY OF GENERATION Z EMPLOYEES IN INDIA

Dr. Sabahat Anjum, Dr. Sunil Kumar, Dr. Md Kaish

Pages: 1005-1026

PDF
DIGITAL SECURITY BEHAVIOR AND CYBERSECURITY AWARENESS AMONG GENERATION Z STUDENTS

Ms. Rinal Chodvadiya, Dr. Jayshree Siddhpuria, Dr. Drashti Shah, Ms. Krishna Gandhi

Pages: 1027-1039

PDF
PROCEDURAL JUSTICE AND TEMPORAL JUSTICE EFFECT ON MOTIVATION: JOB SATISFACTION AS A MEDIATOR AMONG FACULTIES IN THE PRIVATE UNIVERSITIES IN SURAT CITY

Nehal Shiv Chorawala, Dr. Riddhish N. Joshi

Pages: 1040-1055

PDF
THE WAVE OF GREEN SOCIAL MEDIA INFLUENCERS ON ECO-CONSCIOUS CONSUMER (With Special Reference to Social Media Users in Chennai City)

Dr. R. UMA

Pages: 1056-1067

PDF
CORPORATE GOVERNANCE PRACTICES IN INDIA

Dr. Dalbir

Pages: 1068-1075

PDF
ASSESSMENT OF AWARENESS LEVELS OF SOCIAL SECURITY SCHEMES AMONG WOMEN BEEDI ROLLING WORKERS IN TIRUCHIRAPPALLI DISTRICT, TAMIL NADU

Mr. Musthafa. A, Dr. D. Kumar, Dr. A.J. Haja Mohideen

Pages: 1076-1085

PDF
PRODUCTION AND MARKETING OF FLOWERS IN TIRUCHIRAPPALLI DISTRICT, TAMIL NADU: AN EMPIRICAL ANALYSIS

P. Renganathan, Dr. A. Gopalakrishnan

Pages: 1086-1098

PDF
DIGITAL TRANSFORMATION OF HUMAN RESOURCE MANAGEMENT PRACTICES TO ENHANCE WORKFORCE PERFORMANCE IN ORGANIZATIONS: A QUANTITATIVE ASSESSMENT

Ms. J. Lavanya, Dr. Y.S.S. Patro, Dr. B. Mohan Kumar

Pages: 1099-1110

PDF
RIGHT TO PRIVACY AND DATA PROTECTION IN THE DIGITAL AGE: IMPLICATIONS FOR ECONOMIC FREEDOM

Akshaya Kishor, Dr Govind Yadav

Pages: 1111-1122

PDF
CRITICAL EVALUATION OF CSR REPORTING PRACTICES OF SELECTED FMCG COMPANIES IN INDIA: A FIVE-YEAR LONGITUDINAL ANALYSIS (FY 2020–2025)

Dr Belur Baxi, Dr Dhaval Kataria, Dr Mrunal Mehta, Dr Sonal Gogri, Dr Nirav Pandya, Dr. Anjali Sharma

Pages: 1123-1141

PDF
A BIBLIOMETRIC REVIEW OF AI-ENABLED DIGITAL MARKETING AND BRAND LOYALTY

Dr Nishtha Ujjawal, Dr Ajay Gangele, Prof (Dr) Pooja Rastogi, Dr Shagun Tomar, Dr. Shagun Sharma

Pages: 1142-1151

PDF
SERVICE QUALITY AND CUSTOMER SATISFACTION IN RESTAURANT SERVICES: AN EMPIRICAL STUDY OF DELHI NCR

Dr. Ajay Gangele, Dr. Shagun Sharma, Dr. Nishtha Ujjawal

Pages: 1152-1158

PDF
DIGITAL TRANSFORMATION OF SMALL FAMILY BUSINESSES: UNPACKING DIGITAL PAYMENT USAGE BEHAVIOUR

Dr. Shagun Sharma, Prof. Mansi Saxena, Dr Ajay Gangele, Dr Nishtha Ujjawal

Pages: 1159-1177

PDF
WILDLIFE CONFLICT, RURAL LIVELIHOOD ECONOMICS, AND CONSTITUTIONAL RIGHTS IN ASIA: A STUDY OF EMERGING LEGAL TRENDS ACROSS THE ASIAN REGION

Ms. Shreya Saini, Dr. Archana Vashishth, Dr. Teena

Pages: 1178-1183

PDF
ESG AWARENESS AND IMPLEMENTATION PRACTICES: EVIDENCE FROM STARTUP COMPANIES IN COIMBATORE DISTRICT

Dr. G. Jayanthi, Elakiya A, Kalaivani M, Kowsalya T

Pages: 1184-1192

PDF
INTERVENTIONS OF CENTRAL BANKS IN BALANCING ECONOMIC STABILITY-A HISTORICAL REVIEW

Dr.G.Ramaniah

Pages: 1193-1199

PDF
IMPACT OF E-COMMERCE PLATFORMS ON THE PURCHASE DECISIONS OF IT PROFESSIONALS: A STUDY IN TAMIL NADU

G. Rajasekaran, Dr. G. Ramu

Pages: 1200-1213

PDF
ROLE OF PUBLIC–PRIVATE PARTNERSHIPS IN PROMOTING TRANSGENDER INCLUSIVE WORKPLACES

Shweta Chaudhary, Dr. Rohit Sinha

Pages: 1214-1225

PDF
CUSTOMER RETENTION AND LOYALTY AS AN INDICATOR OF SERVICE QUALITY IN LUXURY HOTELS

Syed Najmus Saqib, Dr. Frahat Mohsin

Pages: 1226-1233

PDF
LOYALTY VIZ-A-VIZ SERVICE QUALITY

Syed Najmus Saqib, Dr. Frahat Mohsin

Pages: 1234-1239

PDF
THE INFLUENCE OF MEDIA ON THE LIFESTYLE PATTERN OF COLLEGE GOING STUDENT

Harihara Pandian C, Dr. P. Balamurugan

Pages: 1240-1247

PDF
A STUDY ON AI - BASED PREDICTIVE FOR DATA DRIVEN BUSINESS STRATEGIES

M.Sankaramuthukumar, Dr. Yabesh Abraham Durairaj Isravel, Ms. Pradeepa K, Mr. Manoj Kumar A, Mr. Veerendra Shewag T, Mr. Christy Jeyam Reval D

Pages: 1248-1262

PDF
REASSESSING COMMERCIAL REGULATION THROUGH ESG AND SUSTAINABLE GOVERNANCE PRINCIPLES

Dr. Sapna Bansal, Dr. Atul Kumar, Ms. Prakriti Chahar, Dr. Indra Daman Tiwari, Praneeta Jha

Pages: 1263-1272

PDF
GENERATION Z’S FIRST JOB EXPECTATIONS IN THE MODERN WORKPLACE

R. Shital, Ramesh Annemalla, Somprakash Kanuganti

Pages: 1273-1281

PDF
FUTURE FRONTIERS OF FORENSIC SCIENCE: TECHNOLOGICAL ADVANCEMENTS AND EMERGING CHALLENGES IN ASIAN LEGAL SYSTEMS

Dr. Sudhir Kumar Dwivedi, Ms. Mimansha, Mr. Prashant Panday, Mr. Amar Anshul, Ms. Radha Gupta

Pages: 1282-1292

PDF
DIGITAL COPYRIGHT ENFORCEMENT AND DRM PROTECTION FOR EXCLUSIVE LICENSEES: AN ASIAN ECONOMIC ANALYSIS

Amar Anshul, Amrita, Dr. Mohd. Kaif, Randeep Mann, Dr. Akanksha Verma

Pages: 1293-1306

PDF
DRIVERS OF MILLENNIAL ENGAGEMENT AND RETENTION: EVIDENCE FROM INDIA’S IT SECTOR

Rajani N, Prof. P. Raghunadha Reddy

Pages: 1307-1323

PDF
THE ROLE OF ESG (ENVIRONMENTAL, SOCIAL, AND GOVERNANCE) FACTORS ON INVESTMENT DECISIONS: A STUDY ON INDIAN INVESTORS

Muntazir Abass, Faisal Faheem Khan, Manish Kumar, Kafeel Ahmad

Pages: 1324-1338

PDF
AN ANALYSIS OF DETERMINANTS INFLUENCING MUTUAL FUND PERFORMANCE IN THE INDIAN FINANCIAL MARKET

Dr. Kesavamoorthy. R

Pages: 1339-1350

PDF
INVESTOR SENTIMENT AND THE STATE-DEPENDENT STRUCTURE OF FOREIGN CURRENCY MOMENTUM

Sheng-Hung Chen, Chun-Hsiung Hung, Pei-Shan Wu,

Pages: 1351-1373

PDF
LABOUR RIGHTS AS HUMAN RIGHTS: A COMPARATIVE STUDY OF MULTINATIONAL CORPORATIONS IN INDIA

Priyanka Saraogi, Dr. Swati Beniwal

Pages: 1374-1393

PDF
FINTECH CHALLENGES FOR URBAN POVERTY: AN ANALYTICAL STUDY

Dr. Ruchi Gupta, Dr. Jayant Isaac, Dr Ruchi Pandey, Prof.D.Shadangi

Pages: 1394-1407

PDF
Self-Help Groups: Rural Economic Development and the Role of Women

Tanisha Jain, Dr. Tara Trivedi

Pages: 1408-1414

PDF
ENERGY MARKET DECOUPLING UNDER GLOBAL SHOCKS- EVIDENCE FROM RENEWABLE AND NON-RENEWABLE ENERGY INDICES

Mr. Shubham Sehgal, Dr. Bhavna Ranjan Ahuja, Dr. Ajitabh Ambastha, Mr. Suman Sourav

Pages: 1415-1439

PDF
HUMAN CAPITAL METRICS, FINANCIAL SUSTAINABILITY AND SHAREHOLDER VALUE: A STRUCTURAL EQUATION MODELING APPROACH WITH SECTORAL MODERATION

Dr. Madhumathy K, Dr C V Purushotham

Pages: 1440-1449

PDF
ATMOSPHERIC CUES AND SALES STIMULI: DECIPHERING THE EXTERNAL DETERMINANTS OF CONSUMER IMPULSE BUYING BEHAVIOR

S. K. UDHAYA JOTHI, DR. M. PUNITHAM

Pages: 1450-1461

PDF
ARTIFICIAL INTELLIGENCE AS A MEDIATING VARIABLE BETWEEN CONSUMER PERCEPTION AND ONLINE PURCHASE BEHAVIOR

Mr. Ranjit Kumar Dubey, Dr. T. Lokeswara Rao, Dr. Santanu Kumar Das

Pages: 1462-1474

PDF
UNDERSTANDING ADOPTION READINESS AMONG E-GROCERY RETAILERS IN TELANGANA: THE ROLES OF AWARENESS AND PERCEPTIONS OF LEAN MARKETING

Mrs. Ashita, Dr. Saumendra Das, Prof. Shehbaz Ahmed

Pages: 1475-1487

PDF

Type: Journal

Language: English

Publisher: ya tai jing ji bian ji bu

ISSN: 1000-6052

Email: [email protected]