THE INFLUENCE OF MEDIA ON THE LIFESTYLE PATTERN OF COLLEGE GOING STUDENT

DOI: https://doi.org/10.5281/zenodo.20198735

Authors:

Harihara Pandian C, Dr. P. Balamurugan

Keywords:

media, lifestyle, influence, and college students

Abstract:

Objective: This study is made to know about the influence of various media in the lifestyle pattern of the college going students. To understand how much their cognition and behaviour pattern is being influenced by media and their frequency of using smart phone and social media is understood with this study. Method: A descriptive research is adopted for this study and survey method is used for collecting data. A self-prepared questionnaire is used with google form was used to collect data from the samples, probability sampling was adopted under which simple random sampling was used for data collection from the respondents. Result: As per the study and the available data respondents are not much influenced by the media like movies, advertisements and fashion. Study also states the respondents mostly adore people from media and art field, also shows that most of the respondents use social media very extensively for status updates and posts. Conclusion: Even when the respondents answer states, they are mostly influenced by the surroundings than media but actually the effectiveness of media can be seen as it influences the society in mass even without the knowledge of the masses that they are influenced.

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