A STUDY ON CONSUMER PREFERENCE FOR PHENYL AMONG BRANDED DISINFECTANT CLEANING PRODUCTS

DOI: https://doi.org/10.5281/zenodo.19451448

Authors:

Roxia R, Dr. G. Sathiyamoorthy

Keywords:

Consumer Behaviour, Consumer Perception, Disinfectant, FMCG, Habitual Buying Behaviour, Household Cleaning Products, Phenyl

Abstract:

In Indian consumer market, phenyl continues to be widely used as a traditional liquid disinfectant alongside various branded cleaning products. This study examines consumer perception towards phenyl and identifies the key factors that influence its continued usage. It also focuses on the role of habit and traditional beliefs in shaping purchase decisions, along with the impact of price sensitivity and value for money. The study is conceptual in nature and is based on secondary data collected from existing literature and industry sources. The findings indicate that phenyl is commonly perceived as an effective and affordable cleaning agent. It is observed that consumers continue to prefer phenyl due to familiarity, habitual usage, and long standing trust. In addition, financial considerations such as low cost and perceived value further support its continued use. Overall, the study highlights that both behavioural and economic factors influence the preference for phenyl over branded alternatives. The insights may be useful for manufacturers, marketers, and policymakers in understanding consumer behaviour in the household cleaning segment.

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