DRIVERS OF MILLENNIAL ENGAGEMENT AND RETENTION: EVIDENCE FROM INDIA’S IT SECTOR

DOI: https://doi.org/10.5281/zenodo.20485547

Authors:

Rajani N, Prof. P. Raghunadha Reddy

Keywords:

Millennial workforce, Employee retention, Employee engagement, Job autonomy, Organizational support, Work–life balance

Abstract:

The present study investigates the key drivers of engagement and retention among the millennial workforce in India’s IT sector, focusing on the roles of job autonomy, organizational support, and work–life balance, with employee engagement as a mediating factor. Using a quantitative research design, data were collected from 384 millennial IT professionals through a structured questionnaire and analyzed using Structural Equation Modeling (SEM). The findings reveal that job autonomy, organizational support, and work–life balance have significant positive effects on employee retention, highlighting their strategic importance in retaining skilled talent. Moreover, employee engagement partially mediates the relationship between work–life balance and retention, emphasizing the role of emotional and psychological connection in sustaining workforce commitment. The measurement model demonstrated high reliability and validity, with Cronbach’s Alpha, Composite Reliability (CR), and AverageVariance Extracted (AVE) confirming internal consistency and convergent validity. These results provide evidence-based insights for IT organizations to develop targeted human resource strategies aimed at enhancing engagement, reducing turnover, and fostering long-term organizational commitment among millennials.

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