AI-POWERED HR: REDEFINING RECRUITMENT AND EMPLOYEE ENGAGEMENT IN THE DIGITAL WORKPLACE

DOI: https://doie.org/10.65985/APER.2026327501

Authors:

Ms. Sujata Salvi

Keywords:

Artificial Intelligence (AI), Human Resource Management (HRM), Recruitment

Abstract:

This study investigates the growing influence of Artificial Intelligence (AI) in Human Resource Management (HRM), with a specific focus on its application in recruitment, employee engagement, at various organization. As digital transformation accelerates, organizations are increasingly adopting AI driven tools such as applicant tracking systems (ATS), chatbots, predictive analytics, and sentiment analysis to streamline HR functions, improve decision-making, and enhance employee experiences. Using a quantitative research approach, data was collected through structured questionnaires from 82 HR professionals across various sectors. The findings reveal that while a majority of organizations recognize the effectiveness of AI in improving recruitment speed and accuracy, significant challenges persist— including high implementation costs, data privacy concerns, and the lack of human touch in AI-driven processes. Additionally, while AI is positively received in engagement and analytics, ethical concerns such as algorithmic bias and job displacement remain pressing issues. The study concludes that AI has the potential to revolutionize HRM if implemented responsibly, with a balanced approach that integrates human oversight, transparency, and fairness. It offers practical recommendations for improving AI adoption and highlights future research opportunities in expanding AI applications across broader HR domains. This research contributes valuable insights for organizations seeking to navigate the evolving landscape of AI-enabled human resource practices.

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