DETERMINANTS OF USER ADOPTION BEHAVIOR IN SHARED BICYCLE SERVICES: EMPIRICAL EVIDENCE FROM YULU BICYCLES IN INDIA

DOI: https://doie.org/10.65985/APER.2026194307

Authors:

Mr. Sonal Mehrotra, Dr Amit Patel

Abstract:

Bicycle sharing is catching up in India in the last decade with focus on healthy and sustainable living. There have been very limited studies conducted on human behavior in the domain of sharing bicycles . This study has been conducted to fill this research gap so that a model can be developed to investigate the behavioral factors affecting the shared bicycle, Over the past decade, bicycle sharing has grown quickly in India, supported by increasing interest in healthy and sustainable lifestyles. Yet, there is still limited research on how shared bicycle users behave. To bridge this gap, this paper introduces an all-encompassing framework that explores the main factors shaping shared bicycle user behavior.

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