BENEFITS AND CHALLENGES OF THE CAMPUS SELECTION PROCESS WITH REFERENCE TO BUSINESS SCHOOLS

DOI: https://doie.org/10.65985/APER.2026441115

Authors:

Dr. Ira Kumar, Dr. Vikram ParekhProf. Jharna Lulla

Keywords:

Business Schools, Employability, Campus Recruitment, Placements, India, Recruiters, Skills Gap

Abstract:

Campus selection (campus recruitment/placements) is a key resource of talent acquisition to employers and has been the core value proposition to business schools (B-schools). This paper summarizes the peer-reviewed findings on the advantages and problems of the campus selection process in the views of employers, students, and B-schools, and gives particular reference to the emerging market backgrounds like India. We generate an integrative framework with four benefit domains, including efficiency and cost, quality and fit of talent, brand/reputation impacts, and pipeline development and four challenge domains, including skills mismatch, process inefficiencies, equity and diversity limitations, and market cyclicality. Based on this framework, we suggest a quantitative research design based on the use of a structured questionnaire, which will be given to 25 corporate executives who hire MMSs/PGDMs. The tool has perceived benefits/challenges, criteria of campus selection, assessment of B-school preparedness, and post-hiring results. We provide reliability/validity checks and analysis plan (EFA/CFA, reliability, regression/SEM, and importance performance mapping). We end with implications as applied to B-school leaders and B school recruiters, such as the redesign of pre- placement interaction, work-integrated learning, bolstering university-industry relationships and data- based, inclusive hiring policies. The argument is based on evidence gathered using Scopus-indexed and ABDC-listed journals, and it is supported by present India-specific placement reportage to help position the topic in 2025-26 dynamics.

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