DIGITALIZATION AND EMPLOYEE PRODUCTIVITY: THE MODERATING EFFECT OF TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP

DOI: https://doie.org/10.65985/APER.2026535486

Authors:

Dr. Veena Panjwani, Dr H N Shivaprasad, Swati Rani, Dr. Darshana Trivedi, Dr. Chetna Mahaur, Reema Singh

Keywords:

Digitalization, Employee Productivity, Transformational Leadership, Transactional Leadership, Organizational Performance & Technology Adoption

Abstract:

With an emphasis on the moderating effects of transformational and transactional leadership styles, this learning investigates how employee productivity is precious by digitalisation. Organisations are liable more and more on digital technologies to recover performance and efficiency in today's technologically advanced world. The study uses a quantitative research design, gathering primary data from workers in particular industries using a standardised questionnaire. The optional hypotheses are tested using statistical methods counting regression, moderation analysis, correlation, and descriptive analysis. The results show that staff productivity is significantly better-quality by digitalisation. Productivity is definitely impacted by both transactional and transformational leadership philosophies, with transformational leadership having a greater impact. Moreover, the moderation study verifies that the link between staff productivity and digitalisation is improved by leadership styles. The study originates to the deduction that exploiting the advantages of digital transformation and enhancing overall organisational performance require strong leadership.

PDF