DIGITAL TRANSFORMATION OF HUMAN RESOURCE MANAGEMENT PRACTICES TO ENHANCE WORKFORCE PERFORMANCE IN ORGANIZATIONS: A QUANTITATIVE ASSESSMENT

DOI: https://doi.org/10.5281/zenodo.20019721

Authors:

Ms. J. Lavanya, Dr. Y.S.S. Patro, Dr. B. Mohan Kumar

Keywords:

Digital HRM, HR Transformation, Employee Productivity, Work Engagement, Workforce Performance, Mediation Analysis, Quantitative Research

Abstract:

Digital transformation is fundamentally reshaping Human Resource Management (HRM) through the integration of advanced digital technologies such as HR analytics, cloud-based HR systems, and human resource information systems (HRIS) to enhance workforce outcomes. This study examines the extent of digital transformation in HR practices and its impact on employee productivity and work engagement. It further investigates the mediating effect of employee productivity in the relationship between digital HR practices and work engagement. A quantitative research design was employed, with data collected from a sample of 295 employees across selected organizations. Statistical techniques including correlation analysis, multiple regression, and mediation analysis using bootstrapping were applied for hypothesis testing. The findings reveal that digital HR practices have a significant positive effect on both employee productivity and work engagement. Furthermore, employee productivity partially mediates the relationship between digital HR practices and work engagement. The study contributes to HRM literature by providing empirical evidence on the role of digital transformation in improving workforce performance and offers practical implications for designing data-driven and technology-enabled HR systems in organizations.

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