ESG AWARENESS AND IMPLEMENTATION PRACTICES: EVIDENCE FROM STARTUP COMPANIES IN COIMBATORE DISTRICT

DOI: https://doi.org/10.5281/zenodo.20175111

Authors:

Dr. G. Jayanthi, Elakiya A, Kalaivani M, Kowsalya T

Keywords:

Startup Companies, Environmental Social and Governance (ESG), ESG Awareness and Implementation, Coimbatore District

Abstract:

Environmental, Social and Governance (ESG) practices have emerged as critical determinants of sustainable business performance and long-term organisational resilience. ESG adoption has been widely examined in large corporations, limited empirical attention has been given to startup companies, particularly in emerging entrepreneurial ecosystems. The study investigates the level of ESG awareness and the extent of its implementation among startup companies in Coimbatore district. The research adopts an analytical research design using primary data collected from startup company entrepreneurs through a structured questionnaire. The study measures ESG awareness across environmental, social, and governance dimensions and evaluates the extent to which these principles are integrated into organisational practices. Statistical tools are employed to examine variations in ESG awareness and implementation across different startup characteristics.

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