EXPLORING MOST INFLUENTIAL DIGITAL MARKETING ADS AMONG GEN Y

DOI: https://doie.org/10.10399/APER.2025544297

Authors:

Tarun Babu Kandikupa, Dr. Y S S, Patro, V V Devi Prasad Kotni

Keywords:

Digital Marketing, Digital Ads, Gen Y, Digital consumer behaviour.

Abstract:

The aim of this research is to explore most influencing digital marketing techniques and also to find out the awareness levels of the consumers towards various digital marketing techniques. Digital marketing has reached new heights with the rise of smartphones and tablets. Even those who weren't even connected to this industry are now prepared to utilize it to promote their company. This age has practically everyone on social media, and those who don't have an account are literally looked down on for professional reasons. So, the question that comes up is how to examine how people act while they are shopping online. Based on what was revealed in this research, there are a number of strategic ideas that may be made to make digital marketing better. The most important thing to pay attention to are advertising that are based on competitions. These were shown to be the best at motivating people to make excellent judgments. Coupon deals also worked very well and should be a key technique to market. Email marketing didn't exhibit statistically significant outcomes at the typical level, but it showed potential and has to be looked into and tested further to determine how successful it truly is.

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