“THE EFFECT OF SHORT VIDEO Ad ON CONSUMER BEHAVIOUR REGARDING QUICK COMMERCE USAGE”

DOI: https://doie.org/10.10399/APER.2025740027

Authors:

Ashish Yadav, Prof Madhvendra Misra, Rishabh Mishra

Keywords:

Quick Commerce, Short Video Ads, Consumer Behavior, Digital Marketing, Consumer Trust

Abstract:

Q-commerce changed how people shop it provide super-fast deliveries through digital apps. This study see how short video ads effects consumer engagement trust and buying intent in Q-commerce. It use a quantitative method to check how ad personalization frequency and trust shape decisions. Results shows short video ads help trust makes people buy fast and use platforms more. Managerial implications says businesses must fix short video content strategy for increasing engagement and brand loyalty. This study add to digital marketing literature and give ideas to improve Q-commerce future.

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