Ethical Leadership and Organizational Excellence in the Hospitality Industry: A Descriptive Literature Review Based on the 4V Model

DOI: https://doie.org/10.10399/APER.2025570693

Authors:

Sukhjit Singh Pasricha, Dr Swati Sisodia,

Keywords:

Ethical Leadership, Organizational Excellence, Hospitality Industry,4V Model, Employee Satisfaction

Abstract:

The hospitality business, with its dynamic environment and high levels of contact with customers, requires an effective foundation in ethical leadership to achieve organizational excellence. This paper discusses the applicability and use of the 4V Model of Ethical Leadership Values, Vision, Voice, and VirtuE, in fostering organizational excellence in the hospitality industry. Through a synthesis of existing research, an in-depth review is conducted to discuss the manner in which ethical leadership is used to foster an environment based on trust, integrity, and ongoing improvement, which is needed to sustain an excellent brand image and achieve prolonged success. The review documents the positive link between ethical leadership and numerous organizational outcomes such as employee job satisfaction, organizational commitment, and intentions to quit. The review also establishes some of the challenges such as high levels of employee turnover and the competitive environment in a hospitality business that threaten to dethrone ethical standards. By putting in place the 4V Model in practices, hospitality businesses are able to improve efficiency in operations as well as delivery services, thus resulting in higher customer loyalty as well as business success. The study ends by highlighting the pivotal role that is played by ethical leadership in enhancing organizational excellence and calling on future researchers to study best practices in addition to approaches to encouraging ethical conduct in such a dynamic as well as diversified business.

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